LUMS Marketing Colloquium’ 17 was held on March 25-26, 2017 at Suleman Dawood School of Business (SDSB) under the theme, “Collaborative Marketing”. IAS Students of BS (4years) in Management  final year, Tahir Khattak, Ayesha Imran, Hasna Khan and Khuwaja Sultan, won the “Brand Wars” competition; whereas, BS (4years) in Management 6^th semester students, Wajeeh ul Hassan, Shereyar Yousaf, and Rabbiya Rabeel were the runners up at “Brand Plan” competition.