A panel discussion under a Career Advisory Forum was organized today by Office of Career Advisory & External Linkages (CAEL) at Institute of Administrative Sciences (IAS), University of the Punjab. The forum was specially focused towards guiding the graduating students of management before IAS Career Fair to be held tomorrow at IAS. Panel was moderated by Mr. Moazzam Shahbaz – Marketing Strategist and TV Anchor Person. Panelists included professionals with rich work experience and exposure including Mr. Ayub Ghauri – Executive Director Netsol Technologies, Mr. Abdul Wahid Qureshi – CFO Berger Paints, Mr. Shahzad Bukhari – Executive Director Action Consulting Pvt Ltd., Ms. Shameelah Ismail – Founde GharPar – a tech start up, and Mr. Mian Mohsin Zia – International Award Winning Author, Spokes Model and Publishign & Marketing Specialist. The Panel talked about entrepreneurship and intraprenuership, the challenges at the workplace and the expectations of employers from the fresh graduates. Case studies and examples were shared with students to give them a deeper insight about the demands of the workplace and how to meet the expectations of employers and job. The utilization of digitization marketing strategies for branding, significant use of technology to enhance one’s own brand and the brands organizations are producing were discussed. Student took keen interest in the discussion and shared their concerns with the panelists to seek further guidance. Prof. Dr. Nasira Jabeen shared a note of thanks to all the speakers for taking out time for the students and guiding them for the practices and expectations at the world of work. Mr. Muhammad Zahid – senior faculty member at IAS also joined and appreciated the worthy speakers passion to guide the youth. Acknowledging the efforts of all speakers, Prof. Jabeen presented token of appreciation and IAS souvenirs to all of them. IAS has always put great efforts in professional development of its students and this has proven from the career growth and progression of IAS alumni at the workplace globally.